Cuffs Custom Clothing

Reinventing a traditional industry

• Frustrated with trying to find a shirt that fit me, I tried one of many Hong Kong custom tailors. The shirt fit great but the experience was awful

• I realized that if I could modernize the traditional tailor (i.e. become the "iPhone of tailors"), I could open up a new market for custom clothing

The results

• Raised $2M in funding

• Opened two retail shops in Causeway Bay and Central

• Gained thousands of loyal customers

• Peaked at $800K in monthly revenue

• Managed a team of 15 people

• Featured in over 80 publications worldwide, including Newsweek, Forbes, CNN, Elle, Vogue

• Collaborated with brands including Lane Crawford, G.O.D, K11

• Final four in the WGSN Futures Awards held in London, for Best New Retail Concept

Pop up store in K11 Art Mall

Featured a concrete fabric art installation that I designed and built

WGSN Futures Awards, London

WGSN is the world's leading trend forecaster. CUFFS was a finalist for Best New Retail Concept.

GOD X CUFFS

Collaboration with HK design stalwarts G.O.D

Time Out feature

Traditional tailor and innovators